Handpicked and personally inspected villas in Italy

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This property has been verified and vetted by VIA


September 2014

Nancy and I really enjoyed the apt especially the view from the terrace. The unit was very clean and bed was comfortable. The location of the unit was perfect and the entire building was manicured perfectly.

John N. Naples FL
October 2013

Just marvelous!!! The local Manager, Mauro, and the Maid, Anna were superb!! Lori, you and James were great in attending to our every need/question immediately!! Thank you!! 

Sidney J.
July 2012

We loved returning to our beautiful home away from home and were delighted with the new drapery. Everything is perfect as usual. 

Helen M. Toronto, ON
June 2012

Better than we thought. Beautiful. Hard for pictures to do it justice.Keep up the quality service. The properties, like VIA villas professionalism is pleasant, appreciated and memorable . Thank you, I hope to be staying with you again very soon and will recommend you every chance I get. 

Ryan G. Calgary, AB
October 2011

James and Lori,

Everything was perfect. The Bella Vista apartment was just as it looked in the photos and we enjoyed every minute of our stay there. Paola and Anna were wonderful and very helpful, as were the family at the alimentari down the street.

Our only regret was that we couldn't stay longer! We want to especially thank you for recommending Gennaro Fusco Taxi for transportation. He drove us from Naples to Positano and back, and he also took us to Pompeii (on very short notice on our part, as my husband was sick one day and we had to change our plans). We would highly recommend him to anyone who needs transportation to Positano. Since he is a lifelong resident of Positano, he is very knowledgeable and helpful. We were so glad that we did not choose to rent a car when we saw how narrow and winding the roads were and how fast everyone drove, as well as parking being at a premium in Positano.

Thank you James, for recommending that we not get a car. We also enjoyed a wonderful meal at a restaurant called Mediterraneo on Via Pasitea(recommended by the captain of the boat tour that we took to Capri). The food was excellent and there was a delightful guitar player who went around to all the tables singing in Italian and talking with everyone. The sons of the owner also came around and gave everyone a lot of attention and made recommendations about menu choices. We would definitely recommend this place to others. 

Karen and Rick D-F Stow, MA
September 2011

James and Lori, What can we say, we had a fantastic time during our trip to Rome and the beautiful Amalfi Coast. The villas of Bellavista and Il Salone were perfect and both Anna and Paula were wonderful. All of your local recommendations and suggestions were spot on and the trip was magical. We spent three days lounging at the various beaches and enjoying the local beach restaurants, one day on private launch to Capri and your suggested restaurant on the other side of island, (one of the best meals of all), ferry to Amalfi (forgettable) but pure magic and wonder in Ravello and another truly spectacular meal for lunch at Cupo Cosimo.

Drinks on terrace at San Pietro hotel was a treat and a highlight. The Positano car service was excellent, prompt pick-up in Naples and a combined ride back with side trip to Pompeii. Naples was not very nice but we enjoyed an afternoon at San Francesco al Monte poolside and dinner on site before heading home. Thank you for all of your help in coordinating a truly memorable trip. We are already thinking about a return to Italy in May of 2013, with Florence, Tuscany and perhaps Venice on the trip plan. Bellissimo!!!! 

Gary W. Duxbury, MA
August 2011

Within five minutes of accepting the keys I fell. Luckily Paula was close by and had a doctor at the villa within minutes. She was marvelous as was Anna, and although I couldn't be very mobile, I couldn't have had a more beautiful place to recuperate. I had some difficulty with your web link but your service was wonderful and James couldn't have been more patient and helpful. This was by far the most satisfying rental I have experienced and look forward to next year when hopefully I can plan a return trip. Any shortcomings in the trip were certainly attributable to me exclusively. 

Helen and Don M. Toronto, ON
July 2011

Wonderful trip! Overall, the place was wonderful and everything we had hoped. Paola and Anna in Positano and you guys were GREAT! 

Frank A. Marriotsville, MD
May 2011

Amazing amount of square footage for a 1 bedroom...and terrific view of Positano! Everything was wonderful including our interaction with the cleaning staff and Paola...will be contacting you about returning next May! 

James D. CA
October 2009

Hi Lori and James, Thanks for asking about my husband, Tom. He is much better from having shingles, but he really was not up to foreign travel. I, however, am so happy that I went. I really loved staying at Bellavista. It's just a superb apartment and I'm often daydreaming about the view now that I'm home. It seems unreal now. I miss it so much! I just filled out the online survey and wanted to say thank you. It was a pleasure booking through via travel design.

Everything was so expertly arranged. Paola was wonderful and the arrival instructions were so easy and everything went so smoothly. Paola set up a cooking class for us at Il Ritrovo and it was one of the highlights of our trip. It was pouring rain that day so it was the perfect day to be up the mountain cooking. The information you provided on what to do and see and restaurants was all very helpful. By the way, we randomly met the couple who stayed in Il Saraceno one day while walking the steps of Positano.

It was like meeting old friends and they told us how much they loved it. I think for me, though, traveling with a friend, Bellavista was more ideal. I guess everything works out for a reason. But we took a private boat ride down the Amalfi Coast and Il Saraceno looked perfectly situated. Thanks again! I wish I could book another trip to Positano right now for the spring/summer, but I'll have to settle for staring at the two paintings that I bought of the town. I will definitely recommend via travel design to my friends. All the best, 

Claudia B. San Francisco, CA
June 2007

James, We have just returned to Houston after a fantastic time in Italy. The apartment was everything we had hoped and more. The weather was wonderful and there were several days we parked on the terrace with books and didn't leave. Paola and Anna were the best and the cute ladies at the little market fell in love with my husband. Hope to return for a longer stay. Passed on info about the apartment and Via Travel Design to several friends- hope they use you. 

A. Muntz Houston, TX
July 2006

Lori and Jim: It was truly fabulous and the pics on the website do even begin to do it justice. It was an absolutely spectacular vacation and Bellavista is a place I will remember with great fondness and hope to visit again. I would like to go back and spend some time in Amalfi/Ravello but I don't see any via properties there listed on your web site. Is that correct? Thanks, 

Beth Durrance Chaarlotte, NC
September 2005

James, WELL WE LOVED IT! the whole thing Belavista and Il Salone were fabulous the views were great day and night we watched the school children go down the steps to their classes....saw the city from our bedroom at night....studied the water and Norman towers...ate pasta.....drank wine......and the cheese and olives.....Oh God....the olives and cheese....Palm Sunday was a special gift to us walked and climbed the stairs a WONDERFUL, WONDERFUL trip! 

B. Catuzzi Houston, TX


  • Air Conditioning
  • Barbecue
  • CD Player
  • Dishwasher
  • Garden
  • Hair Dryer
  • Heating
  • iPod Dock
  • Iron
  • Outdoor Dining
  • Private Terrace
  • Safe
  • Satellite TV
  • Telephone
  • Washing Machine
  • Wireless Internet

About this Villa

Positano is a jewel of the Amalfi Coast and the destination of choice for those seeking the romance and splendor of this magical seaside.

In the 1880s Positano was a sleepy, undiscovered village situated picturesquely between Sorrento and Amalfi. Back then this grand palazzo was the first hotel to welcome travelers to the small fishing town. After World War I it was acquired by its present owners, which include a costume and set designer for famed director Franco Zeffirelli. In 1995 painstaking remodeling began to convert the hotel into seven modern luxury apartments that reflect the high style of both the owners and the town. 

Today the apartments may be rented through our site either individually (Bellavista, Belvedere, Carina, Il Salone, La Terrazza, Rosella and Vista), or combined as the Marconi Apartments for larger groups, offering 11 bedrooms, 10 baths, and an assortment of terraces for group dinners.

Included in price

  • Air-conditioning
  • WiFi Internet access
  • Water
  • Electricity
  • Gas
  • Cleaning service two hours 2 days per week including Saturday changeover day, the towels will be changed every day and the beds made each day.
  • Bellavista is located within Positano just minutes from shops, restaurants and the beaches
  • Praiano is 6 kilometers (10 minutes)
  • Sorrento is 16 kilometers (30 minutes)
  • Capri is 18 kilometers by boat (30 minutes)
  • Atrani and Amalfi are 19 kilometers (30 minutes)
  • Ravello is 26 kilometers (45 minutes)
  • Pompeii is 37 kilometers (1 hour)
  • Naples is 60 kilometers (1.5 hours)
  • Rome is 275 kilometers (3.5 hours)


One floor below street level (along the cliffside) is an enchanting one bedroom unit with a very large living room (the former reception hall of the hotel) with fireplace. The sofa bed can comfortably sleep one. The bedroom has a king-size bed and the bathroom has a shower as well as hydro-massage bathtub. There is a small charming kitchenette. 


The terrace garden is a wonderful spot for dining or relaxing with breathtaking views of Positano and the sea. Also, there is direct access to the street by a private gate.

  • Telephone: according to consumption
  • Heating: Euro 50 per week
  • Parking: Euro 20 per day
  • Additional cleaning and personal laundry at Euro 20 Euro per hour (minimum of two hours)
  • Additional bed and bath linen change Euro 20 Euro per change
  • An advanced food shopping is available, upon request, with a delivery fee of Euro 25 + grocery receipt to be settled in cash upon arrival.
  • Babysitting Euro 20 per hour; please inquire upon booking
  • Refundable security deposit: Euro 200 to be paid upon arrival and refunded upon departure less any unpaid expenses

About Amalfi Coast

Count on us to bring you the best Amalfi Coast villa rentals. Live among the winding paths and alleyways and experience the local beauty at its best.
Learn more and browse our Amalfi Coast Villas.

About Positano

"Positano bites deep. It is a dream place that isn't quite real when you are there and becomes beckoningly real after you have gone". John Steinbeck. Built around a small curving bay on a steep hill overlooking the Li Galli islands, Positano is located in the heart of the Costiera Amalfitana. Once a sleepy fishing village, Positano is one of the most picturesque towns on the Amalfi coast. The typical Moorish style houses are lined up along the slopes facing the sea. Steep steps, narrow lanes, courtyards and gardens create this magical village.
Learn more and browse our Positano Villas.

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